Swiss TV airs `La Traviata' from train station (AP)
Wow - how did I just hear about this? I’d definitely be interested in seeing this (searching online for a streaming video) - La Traviata is a good opera to start people on and the concept of really bringing opera into their lives in interesting. This definitely brings a new dimension to audience development and the great efforts that opera companies are making to engage new ticket buyers.
I think the real key will be to take people from passive viewers to active lovers - instead of coming upon opera in the train station we should be aiming to have them also get to the opera house, or instead of just pausing on a television station to catch an aria, they tune in for a full opera, etc etc etc.
I think this experiment in opera is great - but there can always be more (in a good way!)
